Archive for the 'Market Research' Category

Competitor Research, How To Stay One Step Ahead

Monitoring what your competitors are doing is essential for any new start up and for businesses as they grow. If you really want to stay on top of things you need to monitor competitor activities on an ongoing basis. Here are some tried and tested ways to keep up to date with what your competitors […]

The Future of Search: Integrating Word-of-Mouth into Search

What will ultimately replace search engines?
This is a question I am asked frequently, and therefore have given considerable thought to. Ultimately, whatever it is, it has to compensate for the weaknesses of search though right? So, what are the weaknesses of search relative to the ideal search solution (he says knowing that we’ll never stop […]

Adopting a Local Search Strategy For Multi National Clients

When you say “Local Market Strategy”, most people think of local as at the city level. In search that means Google Local, using Geographic delimiters in keywords, Local Directories, etc.
But for large enterprise sized clients, a local strategy is one for a particular country. Multi nationals typically are faced with the decision:
Are they going to […]

Is Mystery Shopping The Best Job In Market Research?

There are many joys in life, and being a lady, obviously shopping is one of mine. I could pace the high street and every inch of all the shopping malls of the world in search of the best shoes and never get tired of looking. However, unless I manage to bag myself a […]