Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way.
It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens […]
When I asked one of my clients which medium was most beneficial for him and why, he said, “I found that you get almost instant results with TV. Viewers believe what you have to say and as a result you get to reach tons of people in a “real” way. And the […]
I was fortunate enough to sit down with Michael and interview him about talk radio. I wanted to learn more about his views and experience to share with my clients and with those of you who are considering this medium as a marketing strategy for your business.
I had an enjoyable time listening and learning […]
You’ve had 1,000 of the finest, most eye-catching business cards printed. Now, what do you do with them? Networking with business cards is one of the most cost effective means of marketing your business–and yourself.
Don’t leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! […]
