Here are the most important ways to make short eBay listings very effective.
1) Capture Attention. Effective advertising captures the attention of qualified buyers. Every ad in any medium has to first capture the attention of interested and qualified prospects. To get attention means interrupting your prospects searches in order to direct them to your specific […]
Clear, detailed, even dramatic photographs can seriously increase the perceived value of your items. They help your prospective buyers gain a better understanding of what it is that you’re actually selling and they drive prices upward. Most importantly, a quality photo delivers a realistic expectation, so buyers can be comfortable with what they’re bidding on […]
While it’s true that anyone can sell just about any thing at any given time, it’s imperative that serious sellers consider the long term implications. Making that quick sale will feed you today, but the long-term approach to consistent and repeat sales will feed you in style for life.
It may surprise you as it […]
One of the most famous names in advertising history is Claude Hopkins. It was he who labeled direct-response advertising as Salesmanship in print. That’s certainly true about magazine ads, newspaper ads, direct mail sales letters and any kind of marketing material that attempts to influence and persuade with words. Though we are living in the […]
